Hello, I’m Joy.
First of all, thanks for stopping by.
This website changes every other month, so I’m not sure which version you’re seeing — or if you’re one of the unlucky ones to catch an avant-garde version of it.
My name is Joy, product designer based in Copenhagen, Denmark, designing creative tools for artists, designers and game programmers at Tactile. Currently looking for interesting opportunities in web SaaS products, creative tools or consumer mobile apps, of companies that are design mature and not caught up in design bureaucracies.
“I slept and dreamt that life was joy. I awoke and saw that life was service. I acted and behold, service was joy.”
That’s how I think of design — a service, and that service brings me joy.
I can be annoying sometimes at dinner parties, when I’m trying to tell people why their app feels off, why their landing page doesn’t convert, and why their app looks like slop and is still hard to use.
The world is full of optimizations and people trying to optimize everything. Trying to make money, careers, goals, dreams, numbers out of all. I think we have forgotten to have fun with what we do or what we create. That’s what I aspire to do. Creating something fun that provides joy, not because I need to objectively reach some number.
I have been a designer for almost a decade. It’s usually hard for me to focus on one thing (not because I have a low attention span), it’s because I have too many interests. I don’t go to a restaurant that has a bad menu design, I am obsessed with metro maps and public signage.
Values
Fun & Joy
Creating something that provides joy and fun to make. Not optimizing too much for numbers but optimizing it for inherent fun. So even if the clients don’t like my work, at least I have fun making it.
Aesthetics
Big believer of the aesthetic usability principle. Nothing is ever complete if it doesn’t look good. Whether it’s food, clothes or designs, aesthetics is important and not ‘nice-to-have’. So form meets function meets feeling.
Care
Every action I take is deliberate and conscious. Regardless of others’ concern or indifference, or even my client’s, what’s important is that I am dedicated. From this dedication springs a meticulous regard for particulars, and ensuring these particulars are attended to.
Economics
As designers, we are often likened to artists, seemingly unconcerned with the financial and commercial aspects of design. However, I don’t fit that mold. I regard both the monetary value and the business significance of design just as highly as the craftsmanship involved.
Kit
These are the things that help me create:
Inspiration
Creatives
Nobody can design complex data viz than him
He turns everything into gold, whether it’s CRED or Agam
Illustrator, mentor and a friend only lucky ones can have
Someone whose portfolio is all over public places in Denmark
His videos turned me into a designer
You don’t need time, space & equipment to create
Companies
Small non-luxury boutique t-shirt company, who aren’t sellouts
They know how to have fun in their work
Very underrated tech company, often judged and overlooked
How to be successful with just one product
How to be successful with one ugly shoe
Apple of musical instruments
Every child should grow up with
Artists
How to stay grounded while being a god
Production designer of Severance
The sound of India
Only successful person whose story I saw from start to finish
Favourite painter of all time
The style of painting I like
Non-designer who was a great designer
Style
The whole vibe
Instagram page all about retro vintage
Game that reimagined what the future could be like
How to make colourful shoes look nice
Rainproof apparel made cool again
Guestbook
Press anywhere to leave your mark.
Opening…