Create Suite

All-in-one game conception workspace designed for cinematic video and image creation. It combines professional virtual camera controls, character consistency tools, and multi-model workspaces into a single dashboard.

Team of 3 // Tactile Games // 2025

Mobile games is a competitive industry — every 10 seconds someone uninstalls a game from their phone, making it harder to compete than ever.

The only way to stand out and survive is to experiment and build concept games as much as possible.

AI has made that possible, and embracing it is good business.

Tactile has invested for years in building tech and tools to bridge this gap — to enable studios around the globe, including their own, to iterate and ship quality games. Create Suite lets game studios scout, plan, design, spec, prototype, launch and test games, all in one place. The suite has several tools; I led the product design, prototyping, and usability improvements on the main three: Create Hub, Art & Code.

Creative Suite

Create Hub

The central workspace for competitive intelligence and internal project tracking — competitor games, deconstructions, asset libraries, storyboards, and the org-wide project overview board.

Create Art

An AI creative platform to generate, upscale, and transform images, video, and 3D for games — on models trained on Tactile’s own art styles.

Create Code

AI-native game generation wired to the Unity editor — 2D and 3D, in the studio’s own dev patterns.

The concept pipeline

A concept, up close

Game details

Reference gathering

The games list

Browsing the library

The concept pipeline

A concept, up close

Game details

Reference gathering

The games list

Browsing the library

Starting from empty

Present mode

Presenting a concept

Details view

List view

Starting from empty

Present mode

Presenting a concept

Details view

List view

A few moments, up close.

One overview to manage every game and its components.

Game project cards — the publishing team’s status at a glance.

A details modal for competitor analytics on the games we track.

Create Art — a Photoshop plugin, so the ecosystem follows you into Photoshop.

The questions I get asked.

I worked as the product designer — I designed it in Figma, prototyped it in Make and Claude Code, then helped the developers through UAT and shipped it.

Figma, Make, and the Claude Code CLI. It’s built on React, with a custom design system I designed in Figma, based on MUI.

Every artist and PM has a different process, so it was important to keep the system flexible enough for anyone to plug it into their own workflow. We also tried to design as little UI as possible: most users now prefer a chat-based interface over clicking through layers of controls. The other constant challenge is pace. New AI capabilities arrive every month, and we need to decide quickly which are worth integrating into the system.

This project hasn’t really ended — it is ongoing R&D inside the company. Adoption has been healthy, and more people are moving their entire game-making process into the suite. For now, that growing depth of use is the clearest measure of success.

Keep it simple, silly. We started ambitiously, aiming for a full end-to-end suite, but soon realised nobody wants a Swiss Army knife when they are trying to make something great. People prefer specialised tools that do one job well.